How ChatGPT Chooses Which Brands to Recommend
A look inside retrieval, training data, and the trust signals that decide whether an AI assistant names your brand — or your competitor's.
From the blog
Field notes on the AI search era.
Practical, no-hype writing on how AI assistants find, describe, and recommend brands — and how to measure and improve where you stand.
AI Search
Strategy
GEO vs. Traditional SEO: What Actually Changes
Why optimizing to be recommended by AI assistants is a different game from ranking blue links — and what carries over.
Fundamentals
Understanding AI Visibility
What an AI visibility score actually measures, why it isn't a guarantee, and how to read it without fooling yourself.
Research
AI Search Ranking Factors
The signals that push your brand into AI-generated answers — grouped into the ones you can move fast and the ones that compound slowly.
Content
Content That AI Loves to Cite
The formats and structures large language models pull from most often — and how to write pages that are easy to quote.
Analytics
Measuring AI Share of Voice
A practical, repeatable way to benchmark how much of the AI conversation you own versus your competitors.